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After criticism about its overly sexualized marketing, Victoria's Secret is trying to overhaul its image with a new group of purpose-driven partners including Megan Rapinoe.
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There's also actress Priyanka Chopra Jonas, 17-year-old world champion skier Eileen Gu and model and former child refugee Adut Akech. The group will take part in a podcast hosted by the oldest.
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October 18, 2023 12:26 PM. L ingerie retailer Victoria's Secret plans to withdraw its attempt at being more inclusive with its marketing , reverting to its original reputation in the wake of.
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Soccer player Megan Rapinoe celebrates after the U.S. won the Women's World Cup in 2019. If Rapinoe partners with Victoria's Secret, who are regular shoppers to consider it passe?
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Shop the drop with cool, cotton styles hand-selected by our very own #VSCollective founding member—curated with comfort and confidence in mind. Shop Now: htt.
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June 17, 2021, 9:33 AM PDT. By Minyvonne Burke. Victoria's Secret, once known for its scantily clad models, angel wings and racy catwalks, has enlisted Olympic soccer champion Megan Rapinoe, actor.
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Back in 2021, Victoria's Secret hired U.S. women's national team star Megan Rapinoe as a brand ambassador, in an attempt to be more inclusive. Rapinoe had spoken out about the brand. She claimed.
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There were some successes, including a campaign to launch the "new" Victoria's Secret featuring soccer player Megan Rapinoe, transgender model Valentina Sampaio and other spokesmodels, but.
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Victoria's Secret lauches partnership with With Priyanka Chopra, Megan Rapinoe, and more "extraordinary" women in rebranding effort.
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Published September 29, 2022. Victoria's Secret unveils The Megan Rapinoe Edit. Photo: Jackie Nickerson. Lingerie industry powerhouse Victoria's Secret taps VS Collective member Megan Rapinoe for her own edit. The sensation on the soccer pitch has put together a collection of items made from breathable cotton.
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Jun. 17 2021, Published 12:04 p.m. ET. Source: Getty. It's official: Victoria's Secret is moving its brand in a bold new direction, and they're tapping the likes of superstar athlete Megan Rapinoe to help bring their vision to fruition. The label, which has largely subsisted off of a legacy of bright pink mall stores, over-the-top runway.
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The change also comes as Victoria's Secret attempts to rebound after closing a quarter of its stores in 2020. The company was, Rapinoe said, "patriarchal, sexist, viewing not just what it meant to.
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Out with the Angels: Meet the 7 women reshaping Victoria's Secret and bringing the brand into the future. Priyanka Chopra Jonas is one of seven members of the new VS Collective. Victoria's Secret.
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The rise and fall The intimate apparel brand, founded in 1977, helped shape what was considered sexy in the late 1990s and early '00s, with supermodels like Adriana Lima, Tyra Banks and Gisele.
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Published June 16, 2021, 4:26 p.m. ET. Victoria's Secret has signed soccer World Cup winner Megan Rapinoe and actress Priyanka Chopra Jonas in a bid to rebuild its brand. Victoria's Secret has.
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Indian actress Priyanka Chopra, US footballer Megan Rapinoe and transgender model Valentina Sampaio have joined Victoria's Secret as the embattled lingerie company undergoes a "dramatic shift".