Content Marketing Beispiele und Strategien (DEUTSCH + TIPPS) YouTube
3 Content marketing examples to inspire you What is content marketing? Content marketing is the process of creating and distributing valuable content to attract new leads and convert them into customers. Content helps you answer relevant questions from your customers or talk about topics of interest using social media, blogs, videos or emails.
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Below are a few examples of content marketing in which brands reach the consumer at the right time, on the right social channels, and with the right message. 5. Spotify's Wrapped (user data-driven campaign) In 2017, music streaming platform Spotify launched a data-driven social media campaign called "Wrapped.".
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Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post. Do a tweetstorm. Create a newsletter that excites subscribers. Host a webinar series. Create checklists, templates, or tools. Give away the kitchen sink. Publish original research.
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Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
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Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars.
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Content-Marketing Beispiele. Wenn Experten erklären, was gutes Content-Marketing ausmacht, dann ziehen sie meist die gleichen Beispiele und Aussagen heran: „Unternehmen werden zu Publishern, schauen Sie sich mal die Website von Coca-Cola an.", „Unterhalten Sie Ihre User auf höchstem Niveau - ich sage nur Red Bull .".
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2022 HubSpot research says that 70% of companies use content marketing. Educates your leads and prospects about the products and services you offer. According to 2023 HubSpot research, 29% of marketers use a blog or website for lead attraction and conversion. Boosts conversions.
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Content marketing, however, is a relatively new term, though the concept also has quite a history, dating back to Benjamin Franklin's Poor Richard's Almanack, in which, to promote his printing.
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Content Marketing Beispiel 1: Steuerberater Christoph Juhn Content Marketing Beispiel 2: Physiotherapeut Liebscher & Bracht Content Marketing Beispiel 3: Copywriter Stephan Park aka. Quotenchinese Content Marketing Beispiel 4: Talentmagnet Performance Recruiting Content Marketing Beispiel 5: Pregfit - das Online-Fitness-Studio für Schwangere
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4. Starbucks. Content type: Videos. Next on the list of the best content marketing examples is Starbucks. Starbucks creates videos on their YouTube channel that share helpful information about coffee. They have videos on how to brew iced coffee, how to make latte art, and other helpful information.
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Vor allem Beispiele aus der Praxis sind rar gesät. In unserem Podcast sprechen wir regelmäßig mit Marketing-Verantwortlichen. Es sind konkrete Content Marketing Beispiele aus dem operativen Alltag und aus verschiedenen Branchen. Hier ein Content Marketing-Beispiel aus der Branche der Erneuerbaren Energien.
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Here are some of our favorite content marketing examples: 1. Work Life by Atlassian Atlassian 's inspiring Work Life blog contains stories and advice designed to lead a team to greatness.
ContentMarketingBeispiele 10 Ideen für LifestyleMarken Elena Patzer
2. Content-Marketing-Beispiel: Chipotle Quelle: The Scarecrow Animation Die mexikanische Lebensmittelmarke ist ein weiteres gutes Content-Marketing-Beispiel. Dieses Unternehmen hat mit der Aufnahme eines kurzen Animationsfilms über eine Vogelscheuche eine fantastische Marketingaktion ins Leben gerufen.
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Content-Marketing: Definition, Beispiele und erfolgreiche Strategien für 2024 Aktualisiert am 02.01.2024 Lesezeit ca. 8 Min. Content-Marketing ist kein Luxus, sondern ein entscheidendes Instrument, um heute im Dschungel der digitalen Informationen hervorzustechen.
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This makes it an excellent example of actionable content. Mac + Moore's Creative Thieves ebooks is a great example of content marketing done right. Top Takeaway: You can share lessons from personal experience, make direct recommendations to readers, or both. But, in any case, ebook content must be practical. 2.
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Here's my selection of cutting-edge content marketing examples. 1. The Manual by Compound. The Manual is a resource library of wealth-planning guides—and it really is a library. Each guide is structured as a virtual book, complete with clickable cover art, carefully-chosen chapters, and a beautifully minimalist reading experience.