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Aug. 17, 2023, 3:39 AM PDT. By Cheng Cheng. HONG KONG — NBA star James Harden was left stunned by fans in China after they bought 10,000 bottles of wine from his signature brand in seconds.
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76ers G James Harden, who launched a "line of affordable wines" last year, is now starring in a campaign that "playfully challenges the snooty conventions of the category," according to Jon Springer of AD AGE.Accolade Wines launched the J-Harden Wines line with Harden in 2022. The campaign "Work Hard, Play Harden," from the Atlanta-based shop Majority, "makes fun of pretentious.
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J-Harden Wines. 448 likes · 7 talking about this. Rich & smooth wines from James Harden. On-sale nationwide August 26th. Go to J-HardenWines.com for m
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The NBA star sits down with Boardroom to discuss what he's learned in the wine game since launching his brand, the business blueprint laid out by Kobe, and much more. Only a year in, James Harden is already hyped about the momentum and excitement that his eponymous wine label has been able to create around the globe.
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Harden expands wine brand to China - plans visit to Total Wine & More in Houston on Aug. 24. HOUSTON --News Direct-- J-Harden Wines. NBA superstar James Harden is celebrating the first.
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LIFE CAN BE COMPLICATED. WINE DOESN'T HAVE TO BE. We were inspired by a country J-Shed on a vineyard that not only crafted deliciously juicy jams, but also amazing mouth-watering wines. J-Shed was created with one thing in mind - to craft delicious, smooth and gluggable wines for those that simply enjoy great tasting wine. Get to know us better.
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James Harden is adding a new dimension to himself and to wine by making bold a good thing. With plenty of swagger this fruit-driven wine is rich, dark and concentrated with loads of blackberry and red cherry fruit. Bold, dark, smooth and balanced, perfect for game night grilled meats. Score-90 (The Tasting Panel Magazine).
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Inside James Harden's incredible $10m mansion which has own wine cellar, home cinema and bar after LA Clippers trade.. Updated: 16:46 ET, Nov 1 2023; JAMES Harden is on track to be an NBA Hall of Famer and lives the lifestyle of one. Harden grew from Sixth Man of the Year with the Oklahoma City Thunder to MVP with the Houston Rockets,.
NBA Superstar James Harden Launches JHARDEN Wine with Accolade Wines
"James has brought an elevated energy and enthusiasm to the wine industry through the launch of J-Harden Wines and its success over the last year," Alterman said in a press release.
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NBA star James Harden expressed disbelief after Chinese fans snapped up 10,000 bottles of his own-branded wine in seconds, demonstrating the massive reach of livestreaming in the country, where.
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Vivino is the perfect partner for Harden's own wine, J-Harden Wine, created alongside Jam Shed winery in California. With a 4.1 rating on the app, Harden is off to the races with his inaugural Cabernet Sauvignon. "Vivino helps with that education component," Harden says. "I love how it recommends wines for you, and what foods you can pair.
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Harden is having another productive season with averages of 17.4 points, 5.1 rebounds, 8.3 assists and 1.1 steals per contest while shooting 44.2% from the field and 40.3% from the three-point.
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NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for.
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A Wine With Swag - putting the beard on the bottle! James Harden, a 10-time NBA All-Star, fashion and cultural icon, had a desire to make quality wine more accessible, diverse and inclusive and to share his personal wine journey with fans worldwide. A collaboration with globally recognised wine brand J-Shed and the crafting of the perfect.
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"James Harden himself is involved in the wine-making process," Sicat further explained. "The design, the label, the wine itself — James Harden had a handle on all of it." With J-Harden Wines, Harden is doing what he set out to do, which is to bring wine drinking to a bigger audience, such as the basketball community around the world.
J Harden Wines
James Harden, NBA superstar and Philadelphia 76ers player, recently achieved an astonishing feat outside the sports world. In a near-accidental marketing move, he managed to sell 10,000 bottles of his wine brand, J-Harden, in just five seconds during a livestream with famous Chinese streamer Crazy Brother Yang.